Go Local Austin

…championing local businesses and rewarding the people that support them
Since 2008, Go Local has been committed to enhancing our community by rewarding Austinites for choosing to spend their money locally. Shoppers use their Go Local cards at over 500 participating businesses to save money every time they present their card at checkout. At Go Local, we’re deeply passionate about nurturing Austin’s unique and weird personality and hope you’ll join us in our commitment to keep Austin thriving!

The benefits of shopping locally are irrefutable. Check out these top ten reasons to Go Local!


Reasons to Shop Local

Be Some Place, Not Any Place

By choosing to support locally owned businesses, you help maintain Austin’s diversity and distinctive flavor. Big Box and chain stores are the same everywhere – let’s keep Austin ‘Austin’ for those who live here and those still on their way to America’s weirdest city.

Feel Right in Your Neighborhood

Local businesses build strong neighborhoods in a grassroots fashion – by sustaining communities, connecting people, contributing more to local causes, hiring local residents for most (if not all) employment positions, and relying on other local sources and services.

Our Town and Local Decision-Making

Local ownership means that important decisions are made locally by people who live in your neighborhood, who feel the impacts of those decisions, and who are ready to step up as community leaders.

When You Spend Local, it Stays Local

Your dollars spent in locally-owned businesses have three times the impact on your community as money spent at national chains. When you shop local, you simultaneously create jobs, fund more city services through sales tax, invest in neighborhood improvement, and promote community development.

Jobs and Wages

Locally owned businesses create more jobs locally. In some sectors, local businesses also provide better wages and benefits than national chains and boast greater job security.

Entrepreneurship Happens on Main Street

Entrepreneurs fuel America’s economic innovation and prosperity. Entrepreneurship serves as a key means for families to move out of low-wage paying jobs and into the middle class.

Shopping Locally Saves Local Tax Dollars

Local stores in town centers require comparatively little infrastructure and make more efficient use of public services relative to Big-box stores and strip malls.

Sustainability Makes You Happy

Localism reduces sprawl, automobile use, habitat loss, and water pollution. Independently owned businesses more often source local products, such as farm produce, and local services like legal, accounting, and advertising.

Competition Makes Sense

A marketplace of tens of thousands of small businesses is the best way to ensure innovation and low prices over the long-term.

Make Mine Local for Product Diversity

A multitude of small businesses, each selecting products based not on a national sales plan, but on their own interests and the needs of their local customers, guarantees a much broader range of product choices.

The Go Local Austin team

Robert Tuschak

Founder  Robert Tuschak earned a degree in art history from Rutgers University and cultivated a lifelong interest in architecture (and city planning.) design with a particular focus on cities. After college, he spent two years in the Peace Corps in Tanzania, returned home to teach in Bedford Stuyvesant, NY, and became convinced that urban renaissance and renewal were urgently required. Bob began to study planned communities that addressed the decline of downtown occurring across America. He soon found success as a developer, desiring to build towns and villages that revive human skills necessary to construct viable holistic communities. Bob worked with Toll Brothers, Robert Hillier, Robert A.M. Stern and Gwathmey Segal on land and architectural projects.

Bob’s interest to nurture community continued with his next endeavor, the creation of The HomeTown Guide, a magazine which welcomed new residents to cities in five states with maps, local editorial content, and promotion of local businesses. Through his marketing work with these local businesses, Bob learned about their struggle to compete on an equal playing field with large national companies. As the publishing world changed, and with inspiration from books like Michael Shuman’s Small Mart Revolution, Bob realized that a local loyalty program would be more effective in supporting communities. Bob brought his considerable energy, experience and creative understanding of business to Austin, where with the help from his family, Go Local was launched on Earth Day 2008. Bob was a completely devoted and enthusiastic supporter of the local cause and its importance culturally and economically for cities. Bob’s empathy for businesses and entrepreneurs was genuine and heartfelt. It was one of the greatest satisfactions of Bob’s life to grow a company with a message and also a means for positive social gain. He was an inspiration to his wife and daughters who continue in their commitment to further the Go Local cause. We are inspired by the example of a life well lived, with courage, good spirits and grace in the face of obstacle.

Gail Tuschak

Owner  Gail Tuschak manages the day to day financial operations of Go Local and helps guide the development of the company. Prior to Go Local, Gail worked as chief writer and managing editor of The HomeTown Guide, a magazine she created with her husband Bob to welcome newcomers in communities in five states with maps, local editorial content and promotion of small local business.

Additionally, Gail was directly involved in the genesis of the Waldorf School of Princeton, NJ as a founding parent and enrollment coordinator. Gail and Bob raised three daughters: Jaya, Gabrielle, and Grace, and enjoys spoiling her four grandchildren. Gail is an avid reader and enjoys history, politics, baking, and knitting.

Gabrielle Tuschak

Co-Founder  Co-founder Gabrielle Tuschak learned many years ago from her father, Bob Tuschak, that supporting local business is fundamental to the vitality of a community. To champion independent business and reward the people that support them, Gabi helped her father create Go Local Austin in 2008.

Like most small business owners, Gabi wears many hats. Whether it’s cultivating community relationships, overseeing social media campaigns, or delivering boxes of Go Local cards, Gabi strives to keep alive her father’s passion, wisdom, and philanthropic nature which are the heart and soul of Go Local Austin. Gabi has lived in Austin since 2003 and currently awaits the arrival of her first child. Her interests include drawing, Ayurveda, svara & naada yoga, dance, and DIY projects.

Jaya Tuschak

Owner  Jaya Tuschak graduated from Columbia University with a degree in fine arts and minor in environmental science. After time spent studying in the Biosphere, Jaya turned her attention towards sustainable environments and community living, subjects of much of her fine art at the time. With the launch of Go Local Austin, Jaya was able to put into daily practice many of her values of sustainability.

She oversees finances, customer relations, and many day to day operations for Go Local in effort to develop sustainable communities. She is guided by a lesson from her father (Go Local founder Bob Tuschak), that in business, it’s people that matter first and foremost. Outside the “office,” Jaya enjoys spending quality time laughing and playing with her three young children, sweating at hot yoga classes, painting, and tacos at Torchy’s.